High platform costs
Competitors charge €40K+ for setup or €1,500/month for platform access. That's before you sell a single eSIM.
For Resellers
Become an eSIM Reseller. White-Label or API.
Two equal paths to launch: a ready-made white-label store for non-technical founders, or the Bappy eSIM reseller API for developers. Wholesale pricing, full margin control, zero monthly fees across 200+ countries.
48h
To go live
€0
Monthly fees
200+
Countries
100%
Margin control
OmaxTelecom's platform lets entrepreneurs launch an eSIM reselling business for €500 setup + €500 deposit (matched). Full margin control across 200+ countries, 350+ operators. Typical reseller earns €55,680/year at 1,000 monthly sales.
The problem
Why starting an eSIM business is harder than it looks
The travel eSIM market is growing fast, but getting started on your own means navigating expensive platforms, complex infrastructure, and limited branding options. Here's what most aspiring resellers run into.
No network access
Getting wholesale connectivity requires enterprise-level contracts with carriers. Individual resellers get rejected.
Technical complexity
Building eSIM provisioning from scratch takes months of development and ongoing infrastructure maintenance.
Limited branding
Most affiliate programs keep your customers on their brand. You drive traffic, they keep the relationship.
Launch options
Two paths to launch
Choose the option that fits your business. No technical skills needed for the white-label store. Developer-ready API for custom integrations.
White-Label Store
A fully branded eSIM storefront on your own domain. No coding required - we build it for you.
€500 + €500 deposit setup · €0/month
Learn moreBappy eSIM API
Developer-friendly eSIM reseller API for provisioning. Integrate into your existing app, platform, or service.
€0 setup · €0/month
Learn moreWhite-Label Store
- No code needed
- Live in 48 hours
- 200+ countries (BICS network)
- Custom domain & branding
- Per-MB billing (0% data breakage)
Bappy API
- Developer-friendly REST API
- 7-day integration
- 200+ countries
- Package-based billing
- Automated QR delivery
Setup cost €500 + €500 deposit
Monthly fee €0
Best for
Travel businesses, agencies, non-technical founders
Setup cost €0
Monthly fee €0
Best for
Apps, platforms, tech companies
Setup
How it works — four steps to selling
01
Choose your path
White-label store for a turnkey solution, or Bappy API for custom integration into your platform.
02
We set up your infrastructure
48 hours for the white-label store, 7 days for API integration. We handle provisioning, payments, and delivery.
03
Set your prices
Full margin control. Buy wholesale, sell at any markup. No caps, no revenue sharing, no hidden fees.
04
Start selling
QR code delivery, instant activation, automated fulfillment. Your customers connect in under 2 minutes.
Revenue
Revenue calculator
Based on 3GB/15-day Europe plan at €3.35 wholesale, sold at €7.99 retail. You set your own prices - these are examples.
100 eSIMs — wholesale cost €335
100 eSIMs — revenue €799
100 eSIMs — profit €464
500 eSIMs — wholesale cost €1,675
500 eSIMs — revenue €3,995
500 eSIMs — profit €2,320
1,000 eSIMs — wholesale cost €3,350
1,000 eSIMs — revenue €7,990
1,000 eSIMs — profit €4,640
5,000 eSIMs — wholesale cost €16,750
5,000 eSIMs — revenue €39,950
5,000 eSIMs — profit €23,200
Revenue calculated at €7.99 retail price per eSIM. Actual margins depend on your pricing strategy, destination, and data plan size. Volume-based wholesale discounts available.
Differentiator
Per-MB billing — your competitive edge
Traditional eSIM platforms sell fixed data packages. A customer buys 5GB, uses 2GB, and 3GB goes to waste. You paid for data your customer never used.
With Omax per-MB billing, your customers pay only for the data they actually consume. Unused data stays in your inventory - available for resale to other customers. No data expires, nothing gets wasted.
0% data breakage - every megabyte you purchase gets monetized
Audience
Who becomes an eSIM reseller
Travel startups
Launch a travel eSIM brand without building infrastructure. Sell directly to travelers or bundle with other travel services.
Affiliate marketers
Move from commission-based affiliate programs to your own branded store with full margin control.
Telecom entrepreneurs
Enter the telecom space without infrastructure investment. Leverage BICS Tier-1 connectivity from day one.
Existing SIM retailers going digital
Add eSIM to your product lineup. Keep serving your existing customer base with a digital-first option.
Why Omax
Why Omax for eSIM reselling
Omax gives you access to the same BICS Tier-1 backbone used by major European carriers - covering 200+ countries and 350+ operators. You get enterprise-grade connectivity without enterprise-grade costs or contracts.
The entry barrier is the lowest in the market: €500 setup + €500 deposit for a white-label store, or zero setup cost through the Bappy API. No monthly fees, no revenue sharing, no minimum volumes. You keep 100% of the margin between wholesale and your retail price.
Per-megabyte billing is the key differentiator. While competitors lock you into fixed data packages where unused data is lost revenue, Omax lets you monetize every megabyte you purchase. That translates directly to better margins and a better product for your customers.
FAQ
Frequently Asked Questions
Omax offers two paths. The white-label store has a setup fee of €500 + €500 deposit with zero monthly fees - you get a fully branded eSIM storefront on your own domain. The API path via Bappy has zero setup fee and is free to integrate, with package-based billing. Both options give you full control over retail pricing and margins.
It depends on which path you choose. The white-label store requires no coding - Omax builds and hosts your branded storefront. You just provide your logo, colors, and domain name. The API path requires a developer to integrate Bappy's REST API into your app or platform. Both options handle eSIM provisioning, QR code delivery, and activation automatically.
Earnings depend on your volume and pricing strategy. With wholesale costs of €3.35 for a 3GB/15-day Europe plan and a retail price of €7.99, you earn ~€4.64 per eSIM sold. At 500 eSIMs per month, that's approximately €2,320 in monthly profit. You have full control over your retail pricing.
Yes. Bappy is OmaxTelecom's eSIM reseller API - a REST API that lets you provision eSIMs, receive QR codes, and manage activations from your own app or platform. Zero setup fees, zero monthly minimums, and self-service API keys. Most integrations go live in under 7 days.
Resources
Related Articles
eSIM API
eSIM API Overview
How eSIM APIs work, who they're for, and how Bappy compares to white-label and per-MB alternatives.
Read article ProductBappy - eSIM Reseller API
Package-based eSIM API covering 200+ countries. Self-service keys, zero monthly fees, launch in under 7 days.
Read article ResellerHow to Become an eSIM Reseller in 2026
Everything you need to know about launching an eSIM reselling business - from platform choice to first sale.
Read articleLaunch your eSIM reselling business
48 hours from signup to live. Zero monthly fees. Full margin control.
eSIM Reseller Program
See which path - white-label store or API - is right for your business.
- 30-minute product walkthrough
- Whitelabel vs API comparison
- Volume-based pricing breakdown
- Q&A with our team
No credit card required · Setup in 48 hours · Cancel anytime
Prefer email? sales@omaxtelecom.com