White-Label eSIM Platform Pricing: 8 Platforms Compared
TL;DR
White-label eSIM platform costs range from €0 to €40,000 for setup and €0 to €1,500/month for ongoing fees. Deployment timelines span from 30 minutes (basic plugin) to 12 weeks (full MVNO). This guide summarises what each platform publishes about its pricing and model. For OmaxTelecom's own fees, see the pricing page.
The full pricing comparison
We researched 8 white-label eSIM platforms to compare their pricing, deployment speed, and business models. Here is what we found.
| Platform | Setup Cost | Monthly Fee | Deploy Time | Revenue Model | Coverage |
|---|---|---|---|---|---|
| OmaxTelecom | €1,000 (credited to wallet) | €0 | On sign-up (KYC before production) | Wholesale + markup | 200+ countries |
| Celitech | €0 | €0 | "Days" | Backend margin | 160+ countries |
| Airalo Partners | Free | €0 | 30 min* | Net pricing | 200+ countries |
| eSIM Go | Free (API) | Per-download | 48 hours | Per-download + data | 160+ countries |
| Hubby | Custom | Custom | 2 weeks | B2B2C rev share | 190+ countries |
| Keepgo / esimba | Undisclosed | Undisclosed | Weeks | Wholesale | 130+ countries |
| Mobilise Global | Custom | Custom | 12 weeks | Platform license | 200+ countries |
| BNESIM | €40,000 | €1,500/mo | Weeks | License + data | 160+ countries |
* Airalo's 30-minute setup is for their WooCommerce plugin with limited branding customization - not a full white-label storefront.
Setup costs
The white-label eSIM market has three distinct pricing tiers for initial setup.
Zero-cost entry (Celitech, Airalo, eSIM Go)
These platforms charge nothing upfront, but the trade-off varies. Celitech takes a backend margin on every data transaction - meaning partners have less control over their own pricing and margins. Airalo offers free access through net pricing (buy wholesale, sell at any retail price), but their full white-label customization is limited compared to purpose-built platforms. eSIM Go charges per-download fees that accumulate with scale.
Trade-off
"Free" platforms shift cost to the per-transaction level. For low-volume businesses, this can be cheaper. For high-volume operations, a one-time setup fee without recurring platform fees can have a lower total cost of ownership. Model both against your own volumes.
One-time setup credited to wallet (OmaxTelecom)
OmaxTelecom pricing: €1,000 one-time setup, fully credited to your wallet. No monthly platform fee. This includes a branded web storefront with custom domain, QR-code-based eSIM delivery and BICS Tier-1 network connectivity across 200+ countries. Partners buy eSIM packages at wholesale rates from the wallet and set their own retail prices.
Enterprise-tier (BNESIM: €40,000 + €1,500/month)
At the top end, BNESIM's publicly listed pricing is €40,000 for setup plus €1,500 per month - totaling €58,000 in the first year alone. Mobilise Global and Hubby use custom pricing that typically falls in the mid-tier range but requires direct negotiation.
Monthly and recurring fees
Recurring costs are where the real differences emerge over time. A platform with zero setup but high per-transaction fees can become significantly more expensive than one with a modest upfront cost and zero recurring fees.
Platform fees only (excluding data costs), based on the published prices above:
| Platform | Year 1 Total | Year 2 Total | 3-Year Total |
|---|---|---|---|
| OmaxTelecom (€1,000 setup, credited to wallet; no monthly fee) | €1,000 (as wallet credit) | €0 | €1,000 (as wallet credit) |
| BNESIM (€40K + €1.5K/mo) | €58,000 | €18,000 | €94,000 |
Platform fees are only part of the cost. Compare wholesale data prices for your main destinations as well, since they usually make up most of the spend.
Deployment speed: 30 minutes to 12 weeks
Speed-to-market matters for travel businesses with seasonal demand. Airalo's WooCommerce plugin offers the fastest option at approximately 30 minutes - but this provides limited branding control and requires an existing WooCommerce store. For a full white-label storefront with custom domain and branding, the OmaxTelecom store can be configured right after sign-up (business verification is completed before production sales); eSIM Go quotes around 48 hours. Hubby quotes 2 weeks for their B2B2C implementation. Mobilise Global quotes approximately 12 weeks, which reflects its focus on full MVNO launches.
Revenue models explained
How platforms structure partner economics matters as much as the headline price.
Wholesale + markup (OmaxTelecom, Airalo)
Partners buy data packages at wholesale rates and set their own retail prices. The OmaxTelecom white-label store is package-based; per-MB billing is available separately through the Telkor platform for MVNO and IoT use cases.
Backend margin (Celitech)
No upfront cost, but Celitech takes a percentage of every data transaction. Partners have less visibility into the true wholesale cost, making it harder to optimize margins. Suitable for businesses prioritizing zero capital expenditure over margin control.
Per-download + data (eSIM Go)
eSIM Go charges a fee each time an eSIM profile is downloaded, plus data usage fees. This model can scale unpredictably - costs rise directly with activation volume, even if customers do not consume significant data.
Revenue share (Hubby)
Hubby operates a B2B2C model where they share revenue with travel partners. Partners get the benefit of Hubby managing the end-customer relationship, but sacrifice direct customer ownership and margin control.
Hidden costs to watch for
Before signing with any platform, ask about these
Minimum commitments: Some platforms require minimum monthly data volumes or activation counts. Ask for the minimum commitment structure upfront.
Support tiers: Basic support may be included, but priority or 24/7 support often costs extra. Confirm what support level is included in the base price.
Integration costs: API-first platforms may require developer time for integration. Factor in 20–80 hours of development time for custom API implementations.
Branding limitations: "White-label" means different things to different platforms. Verify whether you get a custom domain, custom app branding, or just a co-branded page on their domain.
How to choose the right platform
Choose a zero-cost platform if:
You are testing the eSIM market with fewer than 100 activations per month, you have no budget for upfront investment, and you are comfortable with reduced margin control or per-transaction fees that may increase over time.
Choose a one-time-setup white-label (such as OmaxTelecom) if:
You want a fully branded storefront with your own domain, you need to control your pricing and margins completely, you plan to scale beyond 100 activations per month, and you prefer predictable costs without a monthly platform fee. Best for travel businesses that already sell to travellers - agencies, tour operators, transport companies.
Choose an enterprise platform if:
You are building a full MVNO or need voice and SMS capabilities alongside data, you have a large existing customer base requiring complex integration, and budget is less of a constraint than feature depth.
Pricing data was collected from public sources and competitor websites in February 2026. "Custom" and "Undisclosed" indicate platforms that require contacting sales for pricing. We strive to keep this comparison accurate - if you represent a platform listed here and want to update your pricing data, contact us at sales@omaxtelecom.com.